First of all I draw two lines above and below the main words, using the Line Segment Tool. These will work as a kind of banner later.
Tip: Hold shift to draw a perfect horizontal line.
Now I select the lines and main words together and group them (Command+G or Right click –> Group).
I want to have a rising shape for my main words like I have sketched it. I select my group and go to Effect –> Warp –> Rise. I choose 40% here, as this creates a similar angle like in my drawing.
I do the same thing with the Flag effect and choose a low value like 5% for example. This will make the curve a little bit smoother. Depending on your word length it requires some testing. You can see how the text is warping by activating 'Preview'.
You may have already noticed that I included a circle in my drawing. This is a placeholder for an icon or illustration of a Tiger. But for now I just draw some circles with the Ellipse Tool (L) as a placeholder (don't forget to hold Shift while drawing to keep a perfect roundness). I use the Align Tool to center these circles.
Next I draw two rectangles with the Rectangle Tool (M) to create a frame for my subhead. You can connect the two shapes by using the Pathfinder Tool (Window –> Pathfinder). Select both rectangles and click on the first Shape Mode (Unite).
Do you see these little white dots in the corners of the shapes? By clicking on these and moving the curser you can create rounded edges.
This is very helpful in a lot of situations, so make sure to read more about this feature here: Working with Live Corners
This is cool, but I want to have a double line here. So I make the outline a little bit thicker and then I go to Object –> Expand and click OK. Now we've created a shape instead of a single line. Simply show the stroke color instead of the fill color and you have a double line.
More about expanding objects here: Group and expand objects
Now it's time to add our ornaments and other elements. We have prepared a 'Graphics' layer in Part 01 of this tutorial with all our ornaments from the Vintage Font Bundle. This makes it more comfortable than copying the single elements from each product file. The Vintage Font Bundle includes a wide range of different ornaments and floral graphics which should make it easy to find the right components for our layout. However, if you couldn't find the right element make sure to check out our growing ornament and illustration collection here.
Ok, so now I choose different components from our collection on the right side. I resize them, rotate them or reflect them to arrange them according to my layout. This needs some trial-and-error, but you will get a good feeling for it very quickly ;)
Tip: Before using the elements make sure to give them the right color from your color swatches.
After a while I ended up with this composition. It is still very messy, so let's clean this up in Part 03 of this tutorial!
I hope you enjoyed and of course, if you have any questions or feedback, please comment below and I'm happy to help.
Check the other parts of this tutorial here:
PART 01 - ORNATE LOGO DESIGN, GETTING STARTED
PART 02 - ORNATE LOGO DESIGN, ADDING ORNAMENTS
PART 03 - ORNATE LOGO DESIGN, FINE TUNING
PART 04 - ORNATE LOGO DESIGN, FINAL FILE PREPARATION
PART 05 - ORNATE LOGO DESIGN, COLORS AND EXPORTING FILES