MARTIN SCHMETZER


This week we'd like to introduce you to the highly talented Martin Schmetzer! He is a Designer and Illustrator based in Stockholm, Sweden. Martin is most known for his hand-drawn typography with a high level of detail and diligence. We have featured many of his stunning designs already, but clearly we can't get enough! Learn more about his work-process and (work-)values below! Enjoy!

Heritage Type Co.: How do you start your day?

Martin: With coffee, very early, together with my wife getting two small ones ready for preschool.

Your workplace: clean or creative chaos?

I like to keep my workplace very clean and tidy, I share an office in Stockholm, södermalm together with three friends from different creative fields and I’m the one who mostly vacuums, mop the floors and have the most orderly desk.

What’s your work-progress like?

The sketch process is most valuable to me and I always start with drawing pen and paper before turning to the computer. The computer is a fantastic finalizing tool but I feel it also limits my shapes and composition if I don’t start first by hand where I can go the whole hog. First I do thumbnail sketches to explore different compositions and solutions for the client to consider. Once a favorite is selected I draw much more finely, tightening the lines and honing the details. Once the sketch has client approval I turn to Adobe Illustrator where I redraw the design with vectors using the pen-tool. I think patience is the main ingredient in most of my work.

Your top-track to listen to while working?

Lately I have been listening a lot to Snoh Aalegra, I find the 90’s vibe very reminiscent and soothing while working. However usually I listen more to podcasts, a favorite is ”The Daily” from The New York Times.

Where do you go to relax?

My garden.

Three values to live and work by?

Be kind. Work hard. Be your own worst critic, don’t just make your client happy.

10 comments

Im a bartender and full time graphic artist. I happened to notice the amazing logo on the Joseph Magnus Whiskey in my bourbons, and was immediately inspired for logo and product development for my sister’s new company. I have used Kittl and Heritage now for a few months, and literally just now discovered that you are the designer of the whiskey logo! Such a fun coincidence, and very grateful for the products you help create for us fellow artist. Eternally grateful…thank you.

LiQUiD June 23, 2022

Amazing work. Brilliant! I look forward to seeing more work examples of this creative genius.

ROBERT slade December 23, 2021

The detail and the creativity you sow in your work is mind boggling.
You have an awesome talent and amazing skill set.
All the best and continued success.

Xzendor7 August 22, 2021

Stunning work, well done.
I can’t even fathom out how your mind works with the design to the intricate detail.
One very talented person 👏👏👏

Mr Kim Marples June 21, 2021

Love your designs but cannot get the fonts to work with cricut. Support has not been helpful

Leigh March 17, 2021

Dear Martin Schmetzer,

I’m fond of your work.
I would like to ask for a design of Company name
Could you please send me your quotation and how’s the process for us to work on this inquiries.

Thanks so much for your time
and We look forward to hear from you soon.
You can reach us trough Wazzap direct as well.

Have a Marvelous day

brgrds,

Oeibong
+6281213279999

Oeibong December 09, 2020

Dear Martin Schmetzer,

I’m fond of your work.
I would like to ask for a design of Company name
Could you please send me your quotation and how’s the process for us to work on this inquiries.

Thanks so much for your time
and We look forward to hear from you soon.
You can reach us trough Wazzap direct as well.

Have a Marvelous day

brgrds,

Oeibong
+6281213279999

Oeibong December 09, 2020

This is truly inspiring work!

Cath October 08, 2020

Hi! Have you ever considered doing something rune style? My company logo™ could probably benefit from a facelift.

Carl Henrik Lampe August 13, 2020

Since you caught Martin Schmetzer for interview, I wish I could read much more regarding his work and thoughts. Interview is good but too short. I learned still somethings from it anyway. Thank you for making this interview to happen.

Hasan Agan June 25, 2020

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